Strategy & Brand Guidelines
Why Do I Need A Strategy?
Marketing is extremely powerful when loaded correctly and aimed at the right targets. Simply putting content online and doing the odd paid ad is not enough if you want to stand out from the crowd and really grow your business. You need to reach your market in the right way, at the right time and sometimes you need a clear road map to get there.
An integrated marketing strategy is just that, helping you define your business objectives and outlie the best route to get there.
- Who is your business?
- What products/services are you selling?
- Who is your target market?
- Where are they?
- What content are they engaging with?
- What platforms should you be on?
- How often should you be posting?
- What are your competitors doing that is working for them?
- Should you be running ads on google or socials or both?
Why Do I Need A Brand Guidelines Document?
How many times have you forgotten what font you’re supposed to use, or needed a grayscale PNG version of your logo?
With everything laid out in one document, you never have to to search for your brand elements again. Plus, you can share this document with your wider team so that everyone is on the same page about how your brand needs to present itself to the online world.
Define the look and feel of your brand with a comprehensive brand style guide to help create a strong brand identity to share amongst your growing team.
- Colour Palette
- Logo Variations
- Fonts
- Typography
- Imagery
- Tone of Voice
- Ideal Customer Avatar
- Mission Statement