Organic or paid ads? Let’s be honest, in today’s world, almost everything is digitised. The way we communicate, the way we research, and in many ways the way we work. One could almost argue, that word of mouth is out, and it’s the likes and shares on your content that matter more, at least, when you are trying to scale or reach an audience in a new area.
In my personal experience, both organic and paid have their place any any serious strategy generation and execution. Two arguments usually knock heads, organic search is slower, and we must run paid ads to see immediate results. Paid ads require big budgets because of the competition, so let’s see how organic goes first before we decide. On and on the conversation goes, here is the punchline – while you are too busy trying to make a choice, your competition is reaping the rewards of your indecision. Let’s keep it simple, what is your objective, grow your brand awareness? Increase sales and revenue? Reach a new audience? Test A/B content? Without a clear objective, no amount of debating will get you anywhere.
Start somewhere, even if it is small, and scale. Start with what you have, before you look at other options, there is no point in being on every single platform if you cannot keep them all up to date. Most importantly, try to be where your audience is. If you are a small startup or a smaller team working on an established brand, you do not need a content calendar that spans a hundred posts. Focus on what will help your revenue, you can easily get away with one post a week to keep your pages updated and informative. Evergreen content is a great way to accomplish what any massive content calendar would achieve, you want to ensure leads that you are a legitimate company with legit products and services. Help them make this decision, the best part is if it is on your page, your content will never disappear.
When looking at paid, it is suggested that a static budget is no longer the way to go. owners are now reinvesting up to 20% of their profits back into their paid ad spend to grow their revenue. This achieves two things – An increase in ad placement, and it improves your ability to compete with competitors and remain top of mind when it comes to the likes of paid social or SEM (Search Engine Marketing).
The hardest part of paid ads? Taking the plunge and trying it out. Whether it is organic or paid, you need to have your objectives set and determine the best way forward that will help you achieve your goal.
Organic or paid ads – in the end, both are great.